We speak the truth and provide a subjective analysis of watches. We represent the new-age of watch lovers. We see a watch as a work of art, in every sense of the word. We see a watch as an expression of a bygone era where hand-crafted products were the norm. We see a watch as an embodiment of an artisan’s undeniable passion and love. We lust at the idea of strapping our holy grail to our wrist, and we drool when we see images of haute horlogerie pieces on Instagram and Facebook. We look at watches with passion and admiration. Watches to us, mean more than what it can do, functionally speaking. We look at watches in a different light than, oh let’s say, someone would have a few generations ago. But that’s not why we have such an avid interest in watches now, is it? In essence, their fundamental purpose has unfortunately been made redundant, and you’d be forgiven in thinking that the beloved wristwatch has had its time as the ideal superlative accessory. Their ability to captivate and entice is slowly being overshadowed by contemporary progress into the dominion of smart devices and wearables. Their essential functionalities are being superseded by modern technologies. But, like it or not, these humble time-telling mechanisms are obsolete and extraneous.

And the notion that there’s no perfect watch makes the realm of horology all the more exciting. They carry with them an indefinable charm that’s both ambiguous and subjective.

Whether it be a simple quartz timepiece, or the most accurate perpetual calendar, they speak volumes about the wearer’s individualistic style and persona.

Haute horology meaning